General

Midnight Sales or DreamCloud Sleep Coupon Code: The Battle of Retail Vs. E-Tail

Although e-commerce has become very popular nowadays, brick-and-mortar retailers are still in business; they just changed their strategies. In the first half of 2014, at least 65% of people age 15 and above use their mobile phones or computers to do shopping. Physical stores didn’t go extinct. They just shifted their priorities. Businesses that know how the consumers buy online versus how they buy in physical stores or shops can make a proper strategy or adjust how they can attract consumers and attend to their needs, regardless what platform they use or where they buy their products.

Convenience and product expectations
Online shopping has given customers the power on what products to buy, how much they will pay for it and where they will get it. These are the factors that affect whether the consumers will use the Internet to shop or go to a physical store to buy the product. Phillip Graves, a consumer psychologist, explains in The Chicago Tribune that people are likely to shop familiar, branded, quality items online. But in case the item they want to buy is not familiar, they will go to a store and buy it in person. The reason is, in case that they want to return that unfamiliar product it will be easy for them to do it. Small-business owners can price their products strategically and at the same time, promote their products in every channel. Branded products that people have probably bought before, and is sold to the most popular retail stores, are easier to sell online, but most sellers price them aggressively.
(To know more about product expectations, visit www.chicagotribune.com/lifestyles)
Same Expectations, Different Effort
You know people have time, money and effort to spare when they buy the products they want in stores or shops. It takes time to travel store-to-store, the products are more expensive compared to online shops, and you have to deal with an annoying salesperson. It may be an advantage to have a second opinion on the product you want to buy, or leaving a store with exactly what you need at that moment, but the fact remains that you are spending more time and money when you are going to store compared to online shopping.
Shopping in a Store
If you are buying in stores, the risk of having no items in stock is very high. The products are also sold a lot more expensive compared to online stores, but people are still willing to take it because of the value of buying in person stands to offer. On the other hand, buying online requires less to no effort, but the expectation is not different. People do online shopping because they want to have more choices, they want to research the product, and they want transparency. And most importantly, people want to read the reviews before buying the products and get discounts and promo offers like dreamcloud sleep discount code that most online shops give to their avid supporters. Businesses that know and understands how the channel process works and how it impacts customer expectation can plan on how to optimize their sales. For example, people who shop at physical stores expect attention from trained customer service representatives and give them the best shopping experience. People who have shopped online will assume a similar experience and find the product they needed as quickly as possible. They can deliver on these expectations by optimizing the keywords customers often use to search an item, expedite their order’s shipping option and let them check out as a guest using their preferred mode of payment.

Emotional payoff
Shopping is not only consumerism, but it also involves an opportunity to be with your friends, spending an enjoyable afternoon and temporarily alter how they perceive themselves by buying things that change their appearance and surround himself/herself with people they enjoy the company with. This emotional aspect of shopping is the reason why people still go to malls even though it is time-consuming and expensive. You can’t get this emotional stuff from shopping online despite its popularity. According to studies conducted by WD Partners, a retail strategy company, instant gratification was the critical benefit to buying in person, 75% said that human connection experience was the reason they purchase products in stores. By knowing why people shop in a physical store or online shops, and businesses can make a good plan with their products to attract more clients. Buying in person or buying online has its pros and cons, but both are not better than the other. By understanding each advantage and disadvantages, small-business owners can adequately strategize what products are selling, where they can sell it, at what price and who is their target market.